![]() ![]() "The heart of implementation is everybody everywhere in the world every single day doing everything they possibly can to address the climate crisis," he said, noting that only 29 of 194 nations have presented improved plans as called for at COP26 in Glasgow last year. "We will be holding people to account, be they presidents, prime ministers, CEOs," Stiell said as the 13-day summit opened. But Simon Stiell, the UN's climate change executive secretary, said he would not be a "custodian of backsliding" on the goal of slashing greenhouse emissions 45 percent by 2030 to cap global warming at 1.5 degrees Celsius above late 19th-century levels. The conference in the Red Sea resort of Sharm el-Sheikh also comes against the backdrop of Russia's war on Ukraine, an energy crunch, soaring inflation and the lingering effects from the Covid-19 pandemic. Just in the past few months, floods devastated Pakistan and Nigeria, droughts worsened in Africa and the United States, cyclones whipped the Caribbean, and unprecedented heatwaves seared three continents. "As COP27 gets underway, our planet is sending a distress signal," UN chief Antonio Guterres said in a statement, calling the report a "chronicle of climate chaos". An alarming UN report said the past eight years are on track to be the eight warmest on record, with an acceleration in sea level rise, glacier melt, heatwaves and other climate indicators. With today’s highly wired and social audiences, the motion picture industry needs to up its game to enter their world.The UN's COP27 climate summit kicked off Sunday in Egypt with warnings against backsliding on efforts to cut emissions and calls for rich nations to compensate poor countries after a year of extreme weather disasters. Not so long ago, all it took was a trailer at the end of the movie and a few television commercials. What we’re saying is that advertising for movies isn’t what it used to be. Rovio Mobile CEO, Mikael Hed, whose company created Angry Birds, is calling this a surefire business deal, “A match made in Heaven for a mobile application and a major motion picture.” The question is what will come out next from the motion picture advertising circus tent? Back in 2007, Cartoon Network used a form of guerilla marketing to promote their film, Aqua Teen Hunger Force Colon Movie Film for Theaters, which resulted in the infamous 2007 Boston Bomb Scare. The question is not whether or not they will succeed. The Dark Knight and Watchmen, but this is the first time a movie has a popular app game for advance promotion. There have been games for the iPhone and iPod touch based on movies before, i.e. It’s not just action figures in burger bags anymore, the business is trying its hardest to get young people plugged in. What makes this blogworthy is how advertising for motion pictures is cannily working its way into our everyday digital lives. The game is to be available in March 2011. Angry Birds Rio will follow the same gameplay only this time, characters from Rio will be used. The film, featuring the voices of Jesse Eisenberg, Anne Hathaway, George Lopez and Jamie Foxx, is to be released in theaters Friday, April 15 th, 2011. Rio is an upcoming animated motion picture about two blue macaws who try to repopulate their dying breed. The original Angry Birds is an iPhone/iPod touch game where players use a slingshot to fire birds and destroy the green pigs on each level. According to the popular iPhone app game from Finland, Angry Birds, will be tying in with 20 th Century Fox’s upcoming animated feature film, Rio. How about an iPhone game partnered with a newly released movie? It’s real and it’s happening pretty soon. With Angry Birds Rio, the next evolution leaps beyond paper cups and bags featuring the characters from the movie. Well, maybe not since caveman times, but we all remember McDonald’s toys of characters from The Lion King or How to Train Your Dragon, not to mention the matching drink cup and Happy Meal bag. Advertising and the movie business have been complimenting each other since the dawn of time. ![]()
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